Our Story

It all started one day in 1972 when Odile and Antoine Nasri decided to think outside the box regarding the overconsumption of ready-to-wear. ça va de soi does not follow models, they defied the laws of the markets implying the renewal of one's skills twice a year in seasonal collections. We never start from scratch when we rely on exceptional raw materials... Between the collection of pure classics and the avant-garde creations that punctuate the seasons, the common thread of inspiration never breaks; starting first with material, followed by colour, then shape.

Timeline

• 1972: Antoine starts a company in the clothing trade with his brothers.
• 1974: Date of meeting Odile and Antoine
• 1991: Birth of ça va de soi: the ça va de soi house is making a place for itself in the wardrobes of Montrealers as avant-garde “slow fashion”
• 1995: Start date of exclusive use of Italian spinners
• 2001: Acquisition of a building in Mile-End 5158 St-Laurent to set up its head office.
• 2006: Laurier opens in the Outremont district
• 2008: ça va de soi opens internationally with a distributor in Japan and via shows in Paris (Who's Next) and New York (Coterie)
• 2009: Opening Ottawa and Ogilvy
• 2012: Opening in Old Quebec rue Saint-Jean
• 2013: Toronto opens in Yorkville
• 2014: Launch of the ça va de soi e-commerce site
• 2016: Opening of the Greene Avenue store in Westmount and inauguration of ça va bain: washing and repair service for ça va de soi parts.
• 2019: Launch of the upcycling program, zero waste objective
• 2020: Launch of the new website

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